MSD Pharmaceuticals is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The company is searching for a Senior Brand and Customer Manager (Virology).
Specific responsibilities include:
Lead development of annual strategic and monthly operational brand planning in-country, taking into account in-depth understanding of customer and patient needs, the market environment (including competitive intelligence), resource availability and strategy and planning standards
Lead development, execution, refining of marketing plans to meet sales and share results, optimizing available resources
Actively analyse key competitors’ performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behaviour
Establish and maintain strong working relationships with key customers and top opinion leaders. Identify and lead execution of key opinion leaders development program, in support of in-country brand planning
Managing team of 2 direct subordinates
Ensure cross functional work with strategy and planning Brand team, Sales & Commercial, Medical Affairs department, purchasing and finance departments, key opinion leaders
Lead pre-launch and launch activities on a new product
Actively take part in developing and implementing the Portfolio Selling concept
Qualifications, Skills & Experience:
University degree
Successful working experience no less than 2 years as a (Senior) Brand & Customer Manager
Working experience in pharmaceuticals / consumer care industry no less than 5 years
Thorough understanding of product life-cycle
Excellent written and verbal communications skills. Understands and effectively communicates across challenging business environment
Strong understanding of the business and regulatory environment
Ability to demonstrate initiative, strategic thinking and creative problem solving in response to the communications challenges and opportunities faced by the company
Excellent analytical and planning skills
Fluent English is a must.
