Farfetch is looking for SEM Executive to lead the development and execution of effective campaigns to grow traffic, sales, profit, and new customers through SEM marketing advertising.
The ideal candidate will demonstrate data-driven thinking, striving to find new ways of optimization and new approaches to campaign creation.
What you'll do:
Responsible for development of SEM and Price Comparison campaign types (Yandex Market and Google Shopping)
Working with automated systems for generating advertising campaigns, that includes technical setup, writing ad templates (in RU and EN languages), building a data structure, carrying out updates as new opportunities of advertising platforms become available
Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan any necessary tech & design requirements, direct control of traffic quality and further optimization, maintenance of documentation and invoices
Support and optimize Data Feeds, including creating new ones for the new types of ad campaigns
Provide assistance for the Display ad campaigns in Yandex advertising network such as Smart Banners, Product Ads, Mobile App Installs
Day to Day management and optimization performance of advertising campaigns including evaluation of keywords, search queries and campaign types
Measure and report performance of marketing campaigns against established goals and KPIs (CPO, CPI, CPA, ROI)
Optimization of bidding strategy, testing and exploring new possibilities and tools of SEM
Communicate with other team members including BI, Analysts, Development, Content, Brand in order to provide support and implement joint projects
Who you are:
Strategic thinker, see the big picture while maintaining focus on daily details
Strong project management, analytical, decision-making and organizational skills
Excellent communication, problem-solving and strong relationship building skills
Ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlines
Proactive – take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environment
Experience and Education:
Bachelor's degree in Math, Economics, Marketing, or Science preferred
Ideally, 2-3 years of related experience with SEM traffic in-house / digital agency
In-depth knowledge of performance media channels, with a proven track record in running successful campaigns
Familiarity with digital mobile advertising and mobile tracking via AppsFlyer, Adjust, TUNE
Heavy Excel user
Experience with AMO / Adobe AdLens, Marilyn, eLama, Kenshoo, K50 or other relevant optimization system is a strong plus
Experience of using of API advertising systems is a plus
Experience to work on an international market is a plus
Experience in fashion or luxury fashion industry is a plus.