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Coca-Cola is looking for a Revenue Growth Management Director Russia to power up the team.
About the job:
The Revenue Growth Management (RGM) Director Russia will lead, design and implement integrated system RGM approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (consumers, shoppers and customers) inclusive of revenue pools, bold occasion brand package price channel approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.
What you’ll do:
Understand, analyze and connect all key RGM drivers related to operating unit business performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGM initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)
Key member of SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics
Partner with S&I who owns the process associated with the RGM framework to deliver business plans that are embedded in the Annual Business Plan and Strategic Business Plan of the country operating unit.
Lead commercial elements of RGM framework and ensure tools deployment within the operating unit. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial, Marketing and Finance functions — ensuring that RGM strategies and all key commercial activities are ‘in sync’
Deliver RGM capability development for their territory, closely aligned with operating units C&CL team, Marketing and Finance
Qualifications & Requirements:
5+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy
Proven Strategic and Analytical Skills as well as outstanding influencing skills
Ability to think from planning to execution and solid system commercial and brand management
Desirable to have candidates with relevant experience
This role requires proven RGM understanding, a solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling
Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in operating units regarding RGM strategies, leading and running alignment and collaboration to ensure that operating unit RGM strategies are fully owned by GMs and in line with operating unit strategy
To be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders
Advanced analysis of strategic choices, priorities and implications for the business in the operating unit as well as strong understanding of a broad set of business issues, market, trade and competitive environment
Ability to use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time.
Communicate with internal stakeholders and key partners
Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the operating unit leadership team and other Senior Management
System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers system strategic direction/ priorities and performance with Bottler senior leaders
External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives.
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