Operating system for the global translation industry Smartcat is looking for a Regional Marketing Manager (EMEA & CIS).
Regional Marketing Manager Mission:
A creative marketing professional, preferably with a writing background. You should be able develop and execute marketing initiatives focused on attracting and also retaining Smartcat cutomers in EMEA & CIS region.
Ultimately, you should be able to get more users from EMEA & CIS countries to engage with Smartcat
Your outcomes:
Sales-enablement for EMEA & CIS region by creating or facilitating creation of content on Smartcat’s website, blog and any other medium that could contribute to the growth
Optimize the marketing funnel for users from the region to increase the conversion and ROMI
Initiate, facilitate and manage cross-functionally various marketing initiatives in the region
Manage content distribution and communication with the audience (Social media, community, new and existing users, influencers, etc.)
Create and execute quartely marketing plan for the EMEA & CIS region
Monitor and analyze the performance through Google Analytics, CRM and other tools to constantly come with hypothesis for growth
Enhance and deepen Smartcat’s knowledge of the target audience
Requirements:
At least 5 years of experience marketing preferably in SaaS or B2B businesses. Experience of working within EMEA region is an advantage
Fluent Russian and English both written and spoken. Another language is plus
Experience creating a targeted content and demand generation strategy from scratch. Understanding of the major trends in demand generating strategies and content
Excellent project management skills and ability to effectively collaborate cross-functionally
Basic knowledge of SEO and social media
Highly analytical individual with a natural strive to data driven approach. Ability to justify decisions using concrete metrics
Excel working with remote teams
Integrity and full commitment
Growth mindset
Readiness to work in a highly intense startup environment requiring extreme focus, a strong sense of ownership, and persistence to breakthrough
Openness to constructive feedback and the opinions and ideas of others.