Вакансия на удаленке.
Crimson Education — компания, которая предоставляет абитуриентам возможность для обучения в лучших университетах мира, оказывая всестороннюю поддержку при поступлении. Сейчас в команде открыта роль Regional Digital Marketing Manager-а.
What this role is responsible for:
- As a Regional Digital Marketing Manager, you will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google, Yandex and other paid advertising platforms
- Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management
- You will be responsible for Crimson's paid digital marketing activity across Russia and the CIS region, working with Crimson's country managers, local area marketing teams, and the global digital marketing team, reporting directly to Crimson's Head of Performance Marketing
What success looks like:
- Leadership and Initiative
- Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes
- Actively engage Crimson's country managers and local area marketing managers, helping them build their local digital strategies and plans
- Digital Campaign Execution
- Consistently launch paid advertising campaigns across all markets managed, following global processes, guidelines, and budgets
- Select and design A/B tests in order to consistently improve knowledge and results
- Consistently track leads, lead progress, and sales/revenue generated from your activities
- Explore local digital marketing resources, market by market, in order to optimize spending and maximize revenue in each market
- Analysis and Reporting
- Analyse and report on campaigns, A/B tests, leads, and revenue and ROI
- Contribute to developing Crimson's global digital marketing best practices and knowledge base
- Support in compiling and reviewing global analytics and revenue reporting
You might be the person:
- 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google/Yandex
- Experience working with other paid advertising platforms such as or similar to YouTube, LinkedIn, Snapchat, and TikTok
- Excellent verbal and written communication skills
- Experience managing multiple projects in a fast-paced environment with other team members and stakeholders
- Ability to productively and efficiently collaborate with a globally dispersed team
- Outstanding analytical and problem-solving skills
- Exceptional learning agility
- Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
Offers:
- Compensation: Base salary and variable income, based on experience and performance
- Location: Remotely or at one of our offices across the globe, you will be required to be based in or near Moscow time zone