В Лабораторию Касперского открыта вакансия Product Marketing Manager.
Product Marketing Manager owns the Customer Journey Map and product marketing strategy for a specified product to ensure the customer efficiently progresses through all stages of customer journey.
Roles and responsibilities are broken down into the following categories:
Develops Product Marketing Guidelines for a specified product:
- Defines the target audience and their needs and problems for a specific product (together with Product Management)
- Defines product positioning and value proposition
- Defines product messaging
Develops Customer Journey Map for a specified product:
- Defines customer profiles and personas
- Defines CJM stages
- Defines main touchpoints
- Defines customers and company’s expectations for each stage
- Defines marketing assets for each touchpoint
Develops and request marketing content for a specified product:
- Develops required product marketing materials
- Requests and validates marketing campaigns from Global Marketing
- Align product marketing strategy with company’s content strategy and brand strategy created by Global Marketing
Presents product value proposition, business version of the product roadmap and GTM strategy inside and outside of the company:
- Influence industry analysts, partners and customers
Requests and utilizes market, product, partner, and pricing competitive insights from Strategy Management department
Required experience:
- 5+ years of experience in product marketing
- Proven achievements in product marketing of software or services
- Preferred: expertise in Cloud/Container security