В Яндекс.Поиск открыта вакансия Product Marketing Manager.
Yandex Search helps millions of people daily by answering questions, translating text and videos, and even collaborating on creative tasks. To help with international markets, we’re looking for an experienced Product Marketing Manager to lead the promotion of Yandex Search and its mobile version through all available channels, including Yandex Browser's desktop app. In collaboration with the product team, you’ll play a key role in shaping the direction of Yandex’s search applications.
Tasks that await you:
- Collaborate on a marketing strategy and tactics for the app. You will handle strategies for promoting Yandex Search among different segments, audiences and on different surfaces. You’ll define key messages and app advantages, select the most effective channels and formats for promotion, propose co-promotion partnerships, help improve ad performance, and use marketing tools at all funnel levels to enhance conversions
- Market and audience research. You will analyze target audiences—their needs, challenges, motivations, and obstacles—to work on segmented messaging and strategies. You’ll also handle Customer Journey Maps (CJM) and marketing funnels, and initiate segment-specific activities
- Budget management. You will plan budgets for marketing activities and assess their effectiveness
Expect that you:
- Have 3+ years of experience as a Product Marketing Manager
- Understand the app market landscape and key players
- Are skilled with various marketing tools and channels (performance, media, SMM, broad digital promos, and creative special projects)
- Think systematically and analytically and work effectively with metrics
- Can establish cross-team collaboration and motivate others to work on shared objectives
- Work autonomously and can make independent decisions
- Have an upper-intermediate or higher level of English to understand industry content, speak at conferences, write posts, and discuss products with partners
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