As the Product Marketing Manager for Programmatic, this person will be responsible for setting the go-to-market strategy for integrating key programmatic platforms and SDKs to access TikTok ad inventory and allow more advertisers to connect with their audience. He/she will partner closely with the partnerships team to determine key platforms to bring to market, develop a strategy that helps maximize revenue while sustaining user growth.
This person will understand the needs of the market and will build a cross-functional team to bring that strategy to life. This person will use his/her mastery of the programmatic industry and technical knowledge to develop the strategy, bring together cross-functional stakeholders to execute on his/her plans, and align senior product leadership around those plans. He/she will understand market trends, the competitive landscape, the evolving ad tech landscape, and have experience applying those to positively influence advertisers and adoption of features.
Job Responsibilities
1. Define the go-to-market strategy for TikTok’s ever-evolving ads products. You are instrumental in setting a go-to-market strategy and ensuring flawless execution and operations for product launches.
2. Thoughtfully balance the health of TikTok’s native ads revenue growth with programmatic revenue opportunities.
3. Articulate the benefits of various programmatic demand channels to Russian sales and cross-functional teams.
4. Work cross-functionally with both the sales and product teams to develop and execute regional programs and initiatives across Russia.
5. Partner closely with the sales team to deeply understand user pain points, form B2B requirements and prioritize solutions to influence the direction of product development.
6. Understand the needs and demands of our commercial customers, use your creative storytelling abilities to bridge gaps between teams and clients.
7. Become the SME of the most nascent TikTok advertising products and leverage these products to achieve our commercial customer’s goals.
8. Prioritize, distil and surface market intelligence to shape future advertising products
Minimum Qualifications
1. BA/BS degree or above. MBA preferred.
2. 5+ years of product/brand marketing or product management experience with digital ad products.
3. 5+ years of experience from the digital advertising industry.
4. Prior experience working at or working with DSP, DMP, ad exchange, or agency trading desk.
5. Strong knowledge of sales and marketing processes.
6. A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
7. A commercial mindset with experience building business cases from market research and analysis.
8. Excellent communication, presentation and analytical skills.
9. Customer service orientation and experience working in a client-facing capacity.
Preferred Qualifications
1. Experience in B2B marketing campaigns
2. Experience working with programmatic media
3. Experience working with affiliates
4. Experience working with influencer marketing
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