Kaspersky Lab в поиске Product Marketing Manager (Enterprise Solutions).
Key Responsibilities:
Market Intelligence and Competitive Analysis:
- Deeply understand our customers, their buying criteria, and decision-making processes
- Understanding of the information security market, its technologies, prospective and drivers
- Stay ahead of competitors, knowing their current strategies and future plans
- Deep work with consulting and research agencies
Product Positioning and Messaging:
- Tight collaboration with Product Manager: define target audiences, their needs and problems
- Create compelling product positioning and value propositions that resonate with our target customers personas
- Craft clear and impactful product messaging
Marketing Content Development:
- Develop essential product marketing materials: datasheets, presentations, GTM strategy, whitepapers, etc.
- Ensure product marketing aligns with the company’s and brand strategy
Product Launch Management:
- Tight collaboration with launch managers, sales academy, competitive analysis team, marketing campaign, social media and PR, business development etc
- Develop launch plans in conjunction with the launch manager
- Conduct training sessions, webinars, and workshops for internal teams and external partners
- Continuously assess the effectiveness of product marketing assets and activities
Thought Leadership and Evangelism (would be a plus):
- Act as the primary thought leader for the products you support, including speaking engagements and written works
- Promote Kaspersky's products at live and online events, collaborating with industry analysts, and writing blog posts
Required Experience:
- 3+ years of product marketing experience, with at least 2 years in a market-facing role
- Proven achievements in product marketing of cybersecurity solutions
- Advanced English proficiency
- Excellent written and verbal communication skills
- Team player with strong interpersonal skills and the ability to work independently
Preferred Qualifications:
- Strong understanding of the corporate cybersecurity market, including segmentation, trends, customer challenges, and key vendors
- Knowledge of the modern threat landscape and B2B-specific threat environment
- Familiarity with the enterprise sales process for IT/IT security projects
- Experience in go-to-market strategy development and product launches
- Public speaking experience and published works in IT/IT Security press
- Proficiency in productivity applications like Microsoft Office, Confluence, Jira
- Familiar with marketing automation tools like Marketo