В Kaspersky Lab требуется Product Marketing Manager (B2C).
Responsibilities:
- Develops core market positioning and messaging for defined B2С products
- Develops go-to-market strategy for defined B2С products
- Elaborates core product marketing assets and documentation
- Participates in product launch planning and execution, evaluates product launch efficiency
- Provides strategic feedback into Product Management on product direction and functionality based on market and users research
- Provides continuous product marketing support for various teams for defined B2С products
- Сonductes researches of users, markets, competitors
- Сreates of joint activities and materials with PR and Social Media, builds in-product communication
- Apply CJM methodology to owned products
Requirements:
- Business and product marketing experience (IT/ IT Security is preferred)
- High degree in Management, Marketing, Business, Analytics, IT or High Degree in another area plus additional education in Product Management/ Product Marketing/ Business Administration
- Experience in go-to-market strategy development and product launch
- (In-depth/ specific) understanding of theories and practices in product marketing (product positioning, market segmentation, key customer needs, etc.)
- Analytical skills (product metrics, market trends analysis)
- Team player, team leadership, strong communication, presentation and planning skills
- English language level: fluent
- Excel and Power Point (advanced level)
- Google Analytics, Firebase, Figma and Miro experience
- Fast learner: be able to learn and understand cybersecurity and product offerings
- Understanding of product econometrics and profound knowledge about various metrics: product, sales and marketing
- Demonstrated ability to coordinate projects across functional teams, including product management and development; brand marketing and digital sales etc.
Preferred Qualifications:
- Familiar with various analytical systems: Power BI, Adobe analytics (Omniture); Google Analytics, Amplitude etc (you will be working with the reports)
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