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Appodeal Stack is looking for a scrappy, strategic, and growth-focused Product Marketing Lead (CIS) to lead the strategy and execution of marketing activities to drive growth in the CIS region.
Responsibilities:
Own the marketing strategy and execution to drive full-funnel growth in the CIS market;
Write and distribute content that resonate with the target audience to drive product adoption;
Lead and oversee digital marketing strategies to maximize and enhance consumer reach, acquisition, engagement, and satisfaction in the CIS region;
Support the VP of Marketing in the development of the product’s competitive differentiation, product positioning, product messaging, and go-to-market strategies aimed at the CIS market;
Responsible for the creation of marketing web pages and other digital assets in collaboration with the design team;
Develop and track marketing program performance metrics and optimize through continuous testing;
Identify and lead promotion in Russian-speaking digital channels, media outlets and online communities that are frequented by mobile app developers to increase brand and product awareness;
Spearhead various campaigns that are geared towards the product’s message, demand generation, consumer retention, internal communication of strategies, and so forth.
Requirements:
Degree in Marketing or equivalent field;
Located in Europe, fluent in English and Russian. Remote work ok;
Impeccable verbal and written communication skills; ability to translate complex, technical ideas into terms that consumers can understand;
Able to work independently and cross-functionally;
Understanding of the mobile industry space;
Experience in the mobile apps industry, focus on mobile gaming or AdTech preferred;
Minimum of 3 years of experience of product marketing, preferably in mobile advertising;
Self-starter; able to build and support full marketing funnel with little supervision;
Quick learner; able to understand our marketing strategy and complete all tasks accordingly;
Highly analytical; necessary to develop high-value marketing tools, set and monitor key marketing metrics, drive sales and partnership enablement, and identify customer and market needs.
