International optic company Essilor Group is looking for Product manager.
Main responsibilities:
Partner and collaborate with the partners in Essilor Group, with sales departments to develop go-to-market strategy and tactics, build distribution and develop product business within the territory and accounts.
Plan, implement and execute best in class in-store tactics and strategies via sales people and account managers.
Design best in class POS materials and demo tools to ensure great visibility and performance of the brand in stores.
Plan and implement new product launches.
Manage and control marketing budget.
Consumer and Market Knowledge
Increase engagement, loyalty and awareness across the consumer market by identifying and understanding key trends, buying behavior, building consumer communications to drive consumer off-take.
Work with agencies to ensure effective communication via TV, Digital and other media.
Drive consumer promotional programs to boost market share.
Understand in-store staff behavior via mystery shopper and personal visits.
Experience / Qualifications:
Master’s degree in Marketing, Business Administration or equivalent is a great plus.
English – fluent.
Minimum of 3 years as Product\Brand manager and 5 years in Marketing.
Experience in digital marketing (i.e. social media, e-commerce, analytics, online) is required.
Experience in b2c media campaigns (TV, TV digital, PR) is required.
Good in business presentation and analytics.
Proven success in developing agency partnerships to build long term brand health and business.
Demonstrated financial acumen in making effective business analysis and decisions.
The company offers:
Office is located near the metro station Otradnoe.
Working schedule 5 \ 2 from 9.00 to 18.00.
Annual bonus.
