AstraZeneca is searching for a Product Manager.
The position of Product Manager has been created with the following objectives:
To manage all marketing activities of assigned product to support company objectives;
To conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks;
To incorporate results of analysis into product strategy;
To ensure successful implementation of strategy and monitor achievement of targets & objectives for assigned product;
According to the given tasks performs the following duties:
Leads development of brand strategy and marketing plans for assigned brand;
Leads the Long Range Planning & rolling sales / operations forecasts for assigned brand;
Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands / products;
Works closely with direct-to-consumer and managed markets teams to ensure successful positioning;
Works closely with sales leaders to identify opportunities / issues;
Participates in development of training for field / customer service personnel on brand information;
Liaises with internal departments and external agencies to ensure full communication and success of marketing plans;
Contributes to creativity of product packaging, presentation and promotional activities;
Designs, implements and evaluates marketing activities of AZ brands;
Reviews marketing programs and implements program changes;
Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
Meet AZ expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation.
Qualifications:
Bachelor’s / Master’s Degree;
4-6 years of pharmaceutical marketing experience, in retail state and market segments;
New product launch promotions experience (optional);
Experience developing a strategy and executing on that strategy;
Experience managing complex projects;
Understanding of the development and commercialization of pharmaceutical products in Russia;
Understanding of the Russian Healthcare environment;
English – min Upper-intermediate.
