В фармкомпанию Abbott требуется Product Manager.
Main purpose of the role:
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
Main responsibilities:
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas
- Identify product/service changes to meet customer needs
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes
- Prepare sales forecasts and budgets
- Monitor sales volume, revenues and costs against forecasts
- Adapt plans to improve the sales performance of the product/service
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience