Toyota is looking PR & SM Leading Specialist who will develop corporate, brand & product communication based on strategic tasks.
Key Function:
Development of Corporate, Brand & Product communication based on strategic tasks
Corporate, Brand and Product key messages delivery to audience while developing and maintaining relationships with mass media
Control of PR & SM strategy proper execution by subordinate teams
Main Responsibilities:
Development of PR strategy including corporate, brand and product communications aligned with company’s global vision & business tasks.
Control of PR strategy proper execution by PR team & agency: alignment on direction and compliance with KPIs
Planning and coordination of all PR campaigns / projects: incl. alignment with business goals, SMART KPIs setting, efficiency and PDCA
Set quarterly & monthly targets for subordinate team, control of achievement progress and efficiency check
Sustain effective and transparent processes @ PR area and ensure its visibility with regular reporting to top-management in proper & timely manner
Ensure PR agency understanding of TMR strategic direction, business goals and current tactic tasks
Control PR agency KPIs execution in proper and timely manner and control agency retainer structure, deliver financial forecasts on PR budget spends
All PR key messages development & validation for proper communication to public
Media relations (press releases, comments for federal and regional Russian media, top managers’ interviews, media loyalty activities)
Anti-crisis communications: preparation of communication guidelines on complicated / problematic business- and product-related topics for media relations, social media
CSR: CSR initiatives development & roll-out control
Cooperate with global product, corporate PR, CSR departments for communication alignment
Supervision of media events execution by subordinate teams
Study global PR trends matching company’s requirements & proactively implement current projects
Establishment of sustainable & regular reporting process of PR efficiency to management based
PR budget management with constant approach for optimization
Develop relevant content topics to reach the company’s target customers
Control of all content creation & management by subordinate teams
Coordination of monitoring, listening and responding to users in a “Social” way
SM budget management
Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
Monitor trends in social media tools, applications, channels, design and strategy
Identify threats and opportunities in user-generated content surrounding the company
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns
Analyze, review, and report on effectiveness of SMM in an effort to maximize results
Personal qualification & experience:
Education: PR, political science, GR, journalism, integrated marketing communications
Work experience in PR&SM, integrated communications sphere: 5 years minimum (automotive industry is not mandatory)
Personal characteristics & skills:
Strategic thinking
Ideation abilities (Out of the box thinking)
Leadership skills: abilities to motivate & strong team management
Deep expertize
Structured approach to work
Analytical skills: ability to identify the gap
Advanced communication skills: make message clear & simple
Public speeches & interviews skills
English: upper intermediate +
Stress-resistant
Result oriented: Delivery on targets
Readiness to be available outside of working hours in case of business necessity
Conditions:
Temporary contract instead of employee on maternity leave
Salary is discussed individually with successful candidate
Annual bonus depending of work results
Annual salary increase
Meal compensation
After probation — medical insurance, accident insurance & benefits’ cafeteria (medical insurance for family, partially compensation of fitness etc.).
