Intetics, a leading global technology company providing custom software development, distributed professional teams, software product quality assessment, and “all-things-digital” solutions, is looking for a talented PR Manager to join a Digital Marketing team.
Functions:
- Make the Intetics Inc. brand sound in the mass media for the customers market. PR development strategic planning, content plan and managing of the set of tools.
- Content marketing -content creation and repurposing: creating press releases, engaging content, writing articles, graphics, interviews, explanatory videos, articles, blog posts, White Papers, Case Studies, presentations.
- Content distribution (organic and paid): make the Intetics Inc. brand sound in the mass media for client markets. Manage channels for content placement, create and maintain the database of mass media and partners for paid and free placement of content per each solutions, industry, competence. Make sure Intetics is present in any media outlet and publication where competition is present.
- Discover or create various informational cases to be published or mentioned in different media and locations.
- Get in touch with journalists, editors, influencers, communities, etc. and provide them with useful “branded” information about the IT industry, Intetics’ projects, and corporate news.
- Discover business directories and catalogs, and maintain Intetics presence there.
- Research, apply and make sure Intetics wins industry awards.
- Plan budgets.
- Maintain a calendar of events, contests and collaborate with other company representatives.
- Create a positive company’s image (taking into account geo, industry, target audience portrait) and analyze the brand perception.
- Analytics: monthly report on KEY metrics performance and effectiveness analysis for PR; monitoring and analysis of trends and competitors in the areas of PR.
- Interaction with Sales and Marketing team, Delivery, Management, HR PR.
Requirements
- Communication skills and ability to find decision-makers, influencers, editors and contact them.
- Hands-on experience with SMM/SEO, and related tools.
- Proven ability to manage a budget.
- Strong verbal/written presentation, communication skills.
- Advanced, native-like English (grammar, speaking, and writing) is a must.
- Excellent interpersonal, organizational, self-management skills.
- Competency and consistency with Microsoft applications including Teams, Word, Excel, PowerPoint, and Outlook.
- A minimum of a bachelor’s degree in journalism, communications, or marketing.
- A minimum of 3 years experience of working in the PR team of an enterprise-level company or work in mass media, specialized on IT/custom software development.
- Proven achievements in PR campaigns (projects portfolio).