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The Swiss Avant-Garde watchmaker TAG Heuer is lookig for a PR & Communication Manager who will drive brand desirability and re-establish brand as a high-end watchmaker.
Responsibilities
Strengthen local contacts of the brand with media and influencers
Add more personal contact with our priority list and enhance the list of people we are regularly in contact creating a strong loyal community of key opinion leaders around the brand
Play an active role in the choice and coordination of Friend of the brand contracts
Impulse a special emphasis on WEB, Social Media, YouTube & Telegram
Work in close collaboration with PR agency and re-align the functions of PR agency
With Marketing Director, define the Media branding campaigns to win from synergy effect
Ensure top positions in the LVMH Rankings in watch category: top-5 for Print perimeter, Top 3 for Web and SM Perimeters
Strong support and initiative in events planning
Profile
Higher Education degree
At least 2-3 years in a recognized PR agency of the market acting as a PR Manager/Account Manager
Experience of PR of international brand with very advanced digital philosophy
Understanding and alignment with precise KPIs/guidelines
Diplomatic/very human-oriented/very service-oriented person capable to achieve much more with good relationships and empathy
Thinking details: decoration of gifts, mailing text etc.
Thinking of style, fashion, contemporary trends.
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