DiDi is the world’s leading mobile transportation and convenience platform. The company is looking for a Performance Marketing Lead.
Key Responsibilities:
Programmatic Marketing management: architect, activate, optimize programmatic media (Mobile, Paid Social, Paid Search) profitably scale our paid and organic acquisition efforts (including but not limited to Yandex, My Target (VK/OK), Google Ads, YouTube and Facebook) to propel growth across.
Develop growth marketing strategy supporting acquisition targets and deliver forecasts and supporting plans.
Build successful users acquisition campaigns across multiple targets, geos, demographics, and channels.
Develop test plans for new user acquisition initiatives, and measure performance to identify the highest impact testing opportunities and make recommendations (generate data-drive hypotheses for improving conversion funnel velocity / efficiency and work with Product / Eng to test and measure).
Coordinate with brand / creative team to provide recommendations on ad creative and copy based on performance.
Manage a streamline the integration of all marketing data with the existing analytics stack.
Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns.
Requirements:
Demonstrated ability to effectively manage and optimize performance marketing budget across top marketing channels.
Strong analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations.
Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions.
Strong experience conceiving, testing, and optimizing channels.
Excellent project management skills.
Humility, empathy, true collaborator, service and detail-oriented attitude.
Knowledge of online ride-hailing industry or gaming industry preferred.
Second language: English or Mandarin.
Conditions:
Partially remote work.
Broad benefits package: health insurance, life insurance, meals, fitness, Chinese class, etc.
31 days paid annual leave.
Opening a new chapter in multi-billion dollar business, ample opportunity to implement your own ideas.
