DiDi - is the world’s leading mobile transportation platform. The company is searching for a Performance Marketing Lead.
Your Responsibilities:
Define and execute the Performance Marketing strategy to achieve the overall business goals
Build and develop a world-class performance marketing team
Focus on managing budgets to hit targets and communicating with the senior leadership
Build a growth engine through processes, frameworks and provide data analysis and insights to the wider marketing team
Work with Product, Data Science and Analytics to build foundational capabilities
Build a culture of testing, innovation, and iteration
The Successful applicant:
8+ years on hands-on experience managing large budgets (>$10M USD) for performance marketing/growth
Good understanding on attribution, measurement, and marketing automation
Experience leading a 5+ people team
Experience implementing frameworks, processes, and goal setting across teams
Ability to contextualize data and communicate clearly
Strong stakeholder management and project management skills
Great at navigating internal company processes and helping teams to work together
Experience in app marketing.