В The Walt Disney Company ищут Originals Marketing Lead.
As a member of the Disney+ Marketing team, this role focuses on the marketing of locally produced original content.
The Opportunity & Responsibilities:
- Developing and implementing marketing campaigns for Disney+ local originals following global communication strategies
- Leading all the creative processes for local originals (photo shootings, key-art creation, print, OOH, AV materials, etc) from strategy to implementation
- Leading the operations of offline media planning; buying, and reporting processes
- Being the main point of contact for creative and media agencies to bring local originals campaign creatives to life
- Working closely with the internal stakeholders such as PR, digital media, on-air, and programming teams to provide their creative needs
- Driving alignment between local and global cross-functional teams
- Managing coordination with external stakeholders such as production partners, talent managers, etc.
- Being the key marketing point of contact for global stakeholders, organizing and managing all assets and presentations needed for global approvals
- Managing the delivery of all creative assets needed for the platform
- Analysing and reporting on the effectiveness of campaigns and KPI’s
- Works closely with the Ad-sales team to prepare sponsorable campaigns
The Experience Company Requires From You:
- 4+ years of relevant experience in local content marketing
- A proven history of executing content marketing campaigns and developing new processes and strategies that drive marketing campaign success
- Experience in digital streaming subscription services is a plus
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
- Excellent oral and written communication skills with strong attention to detail
- Fluency in English