Bayer is looking for NRM Manager.
Position purpose:
- NRM Manager is responsible for value creation thorough NRM levers partnering closely with Marketing, Sales, Finance, Market insights and spreading culture of data-driven decisions across Cluster
- Deep sales and revenue drivers expertise via profound and comprehensive analysis
- Drive Net Revenue and profitability improvement via clear and robust NRM action plan
- Implement Brand Portfolio Pricing, Pack Price Architecture (PPA), Mix, Promotional and Trade Terms levers in Cluster
Major tasks and responsibilities:
- Own and lead Price management in Cluster (11 countries) to ensure health and profitable business development
- Identify pricing opportunities via analysis of Macroeconomics, Market, Consumer insights and Profitability targets
- Organize pricing sessions to steer proposal through expertise and insights of colleagues, facilitate discussion and create integrated action plan
- Ensure sufficient alignment across stakeholders (Business head, Marketing, Sales, Finance, Market insights, Trade Marketing)
- Implement price changes into price lists and planning process
- Track execution and performance
- Define price strategy for Innovations in line with value, global guides, local environment, PPA logic, profitability
- Drive diagnostics and support initiative development across all NRM levers (Pricing, PPA, Mix, Promo and TT management)
- Drive core NRM diagnostic analyses, generate insights, identify opportunities, build draft initiatives
- Shape and align initiatives together with Marketing, Sales, Finance, Trade Marketing
- Evaluate size of price
- Define and enable execution of initiatives
- Monitor value delivery
- Build NRM capability longer term
- Maintain and promote NRM playbooks, frameworks and NRM tools
- Coach colleagues from Marketing, Sales, Innovations, Trade marketing to embed NRM mindset into decision-making
- Support development of NRM tools
- Collaborate with Global NRM to co-create new RM processes and share best-in-class practices
Important for company:
- Higher financial / mathematical / technical education
- 3+ years’ experience at Finance Controller / Business Analytics position in multinational FMCG/Pharma company or Revenue Growth manager / Sales effectiveness consultant
- People management / Project Management experience 3 years
- Knowledge of NRM methodology, analyses, outputs and process
- Ability to manage data, perform analysis distil insights
- Ability to identify opportunities, develop and evaluate initiatives
- Ability to drive NRM content development – apply and adapt standard methodology for local market requirements, focus on key issues, identify next steps, focus on major opportunities, develop actionable recommendations
- Ability to aggregate NRM opportunities into a holistic integrated NRM plan
- Ability to communicate messages in simple and visual but data and insight driven way, package insights into coherent story flow
- Ability to manage a complex cross-functional process, influence stakeholders across functions, facilitate decision making, resolve differences of opinion
- Deep understanding of market context: market trends, competitors, consumers; brand P&L and key P&L drivers; market/category growth drivers
- Strategic mindset
- Business Insight
- Build effective Team
- Cultivate Innovations
- Manage Ambiguity
- Drives Vision & Purpose
- English - Advanced and higher
- Knowing of Tableau is advantage
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