Вакансия на удаленке
В международный игровой бренд MY.GAMES ищут Mobile product lead.
Company is looking for a versatile mobile games publishing lead, who will own the company’s exciting new IPs, developing the opportunity, setting priorities, and most importantly orchestrating the global launch of a soon-to-be announced, AAA mobile title developed by partners.
The role is fully remote. Relocation to the Netherlands is possible if candidate desires.
The successful candidate will:
- Take control of the first mobile release, starting from the positioning and brand identity and bringing it to all global markets with the support of a fast-growing in-house publishing team
- Have experience managing significant global GTM budgets in the mobile gaming industry
- Work closely with the development team and direct them on design and adaptations of the look and feel, lore, monetization, key gameplay mechanics, etc. to have a successful international launch, and world-class gameplay experience
- Lead the internal publishing team and external partners
Responsibilities:
- Partner with the development team to adapt all needed game features for key focus starting markets including North America, Europe, Turkey, Latin America, MENA. Adapt plans and set timing for all additional expansion markets
- Own the complete game P&L, go-to-market, and budget to optimize and drive growth
- Drive the brand identity and product positioning, via user research to identify best practices and player needs
- Work together with the development team to create optimal LiveOps and regional events, define content roadmap that will sustain retention and long-term engagement
- Design the UA strategy and set product KPIs that will drive a highly successful launch
- Collaborate with the internal publishing team across all key verticals (MarCom, Paid Media, Data and CRM, Business Development, Localization, etc.) to implement the go-to-market plan, roll out effective campaigns to support the launch and beyond
- Work with the Leadership team to develop and implement a long-term mobile strategy and portfolio for the company
Requirements:
- 5+ years of experience in Mobile GaaS marketing and product management in a mobile gaming developer or publisher, owning responsibility of the mobile games’ business performance
- Experience in launching and operating mobile products across multiple markets
- Strong analytical mindset and data-driven decision-making ability to refine hypothetical and projection models by digging deep into user data and iteratively improving key metrics
- Excellent understanding of mobile game monetization aspects and enhancements
- Knowledge of the global mobile game markets including all key dynamics and trends
- Full professional proficiency in English and excellent communication skills