Samsung ищет Mobile Marketing Group Leader.
Key Responsibilities:
Mobile category marketing communication lead:
- Marketing strategy development, ensuring communication efficiency
- Marketing KPIs alignment with all stakeholders; ensuring achievement & improvement of key KPIs: - communication/campaigns (Awareness / Consideration / Purchase Intent) - brand image & saliency ('Proud to Own', 'Premium', 'Willing to pay more', 'High Quality', 'Innovative' - contribution to sell-out & market share increase
- Media strategy development together with agency; media planning process supervision (execution control & on-going optimization)
- Marketing ROI evaluation; campaigns results analysis & reporting
- Marketing analytics (consumer, competitive situation, market & industry trends) & insights reporting
- Control of marcom expenses
- Communication with HQ and other teams on mobile marketing issues
- Team management, motivation & development
Requirements:
- 5+ years of experience in a similar position; ability to demonstrate expertise in the field
- Highly desirable: Experience with durable (e.g. consumer electronics, cars) goods markets - Experience with International Company / Brand
- Experience in media planning - ATL National (wide) 360 integrated campaigns incl. offline & online media. Solid understanding of digital marketing trends, especially performance marketing tools
- Expertise in complex marketing budgets planning, consolidation, execution & reporting. Advanced Excel proficiency
- Yearly campaigns planning & activity calendar management; harmonization or brand / promo communication
- Presentation & reporting of business plans/ strategy & results to executive level
- English - Upper-intermediate at least
- Expertise in team management, motivation & development
- Data management & analytics skills; attention to details & accuracy in reporting
- Ability to collaborate effectively with teams cross-functionally / relationship-building
- Energetic personality; self-motivation & positive attitude
- Ability to prioritize and keep focus under high workload & multiple projects/tasks
- Performance management skills ability to deliver results