Responsibilities
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- (25%) Win customers at key marketing & sales beats
- Plan & execute category sales plans that maximize key market level seasonal selling beats (Back to School, Holiday, Spring) + retailer specific selling beats
- Plan & execute world-class product launches aligned to forecast & full funnel marketing support
- (35%) Increase Xbox Purchase Intent with considerers & attract new audiences
- Grow fan base by engaging key influencers and content creators on top streaming services
- Deliver full-funnel demand gen campaigns (direct & thru partner) via Digital, Social, Influencer, O&O & Experiential levers
- Plan & execute partner led demand gen with top retail partners, driving thru the line co-marketing
- Partner with local PR leads to plan & execute campaigns that drive excitement & awareness
- Utilize Xbox Interactive Studio as an O&O channel partnering with streamers and amplifying retail integration
- (20%) Launch new products to engage customers/ retail partners
- Land right assortment by retail partner, executed to WW guidance & planogram
- Leverage existing product portfolio to create partner exclusives that gain unit commitment & win share
- Plan variants with top accounts/ markets that drive differentiation, gain unit commitment & win share
- Ensure device forecast accuracy to 90%+ with channel fill
- Create local partnerships to drive PR/retailer engagement with owners & intenders
- (10%) Win share with compelling retail offers & programs
- Land strong consumer promo plans to stay competitive that drive volume/ premium mix/ win share
- Drive sell thru via programs & offers
- (10%) Optimize conversion with premium channel execution
- Drive always on in store & online marketing that drives growth, earns fans, & optimizes channel footprint
- Increase attach thru proximity placement
- Land digital execution that is best-in-class utilizing videos, animation, & strong attach tactics
Qualifications
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- Experiences Required: Education, Key Experiences, Skills and Knowledge:
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- Be a skillful leader, able to directly deliver and deliver thru influence of others — both internally at Microsoft and externally thru retail partners.
- Be a confident leader, representing your business in front of partners and stakeholders at all levels inside and outside Microsoft.
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- A successful track record in managing and transforming a consumer category, while meeting sales and profitability targets.
- Sharp analytical skills and acumen and can use to review and manage budgets, market data, and deal opportunities.
- Experience planning and executing assortment plans, marketing strategies, and activities that drive business results.
- 4-6 years experience in consumer electronics industry, gaming industry, retail category management, or like business. Experience withdevices sales in consumer channels a plus.
- An entrepreneurial spirit, passionate about building businesses, and thrives within a fast paced environment.
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- A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, and mutual respect.
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- Bachelor’s Degree in Business, Marketing or related field, or related experience. MBA a plus.
- International travel required (2-4 week long trips per year)
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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