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An exciting opportunity to build your career as a Marketing & Communications Manager within a new resort Maldives Resort & Spa based on Le Méridien island.
Set in a picturesque corner of Lhaviyani Atoll nestled on Thilamaafushi Island, Le Méridien Maldives Resort & Spa is a canvas inspired by the formation of the Atolls, fringing reefs and marine life. Defined as Reef Island in local parlance, Thilamaafushi Island is the quintessence of the Maldives.
Spanning nine hectares, Thilamaafushi is an eco-conscious haven abundant with indigenous flora and fauna and is enveloped by a shimmering lagoon and coral reefs bursting with marine life.
Education and Experience
Bachelor’s Degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major.
Minimum three years’ experience in a similar role within luxury hotels and resorts in an international setting.
English as a first language is a must. Secondary languages including Cantonese, Mandarin, Russian, German etc. are desired but not necessary.
To fulfil this position, the candidate must possess the following minimum requirements and experience:
Education/Qualifications: Bachelor’s degree in marketing, communications, business, or related fields.
Experience: Minimum three years’ experience in a similar role within luxury hotels and resorts or PR, digital, social media, or advertising agency.
Language: English as a first language is a must. Secondary languages including Cantonese, Mandarin, Russian, German etc. are desired but not necessary.
Computer skills: Superior creative skills, with solid copywriting, design experience and excellent knowledge of Microsoft office suite of products and possess experience in working with content for desktop, web and mobile and be proficient in the following:
Videography and editing — example: Adobe Premiere Element 10
Photography skills and editing — example: Adobe Photoshop CS6
Graphic design — example: InDesign
Proficient ability to use data and metrics to support strategic recommendations.
Able to work under pressure as well as multi-task.
Entrepreneurial with strong initiative.
Sensitivity and ability to maintain the privacy and confidentiality of information, protect the assets of the Company, act with ethics and integrity, and adhere to the resort’s policies and procedures. Mathematical Reasoning — Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension — Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension — Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing — Communicates effectively in writing as appropriate for the needs of the audience.
Mathematical Reasoning — Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension — Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension — Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing — Communicates effectively in writing as appropriate for the needs of the audience.
Rework activities
Promote the resort’s facilities and services including food and beverage, on-property programming, brand programming, excursions / recreations and spa.
Develop a key message bank of resort key messages for all segments of the business to be used for all channels, but not limited to sales, online and offline, web, sales partners and the like.
Development of food & beverage logo and style guides for the resort’s food & beverage outlets.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Ongoing content development in support of sales team requirements and the resort’s social media channels.
Maintains, updates, and manages owned media channels including the Le Meridien social media, property site, OTAS and sales partner channels.
Coordinate online newsletters, collateral (online and offline), fact sheets, flyers/PDFs, sales presentations, food and beverage menus, ensuring consistent messaging, Le Meridien tone of voice and style guides for Le Meridien and F and B outlets are adhered to.
Collaborate with the Director of Sales & Marketing to strategize and drive forward a holistic content strategy which includes customer-focused internal and customer-facing global content positioning Le Meridien as the resort of choice in the Maldives. Align and manage the Marketing and Communications Coordinator to execute said strategy via owned media channels.
Develop a content calendar of storytelling, aligned to the resort’s key pillars – leverage the development of the creative newsroom.
Ensuring social media is scheduled on a monthly basis, as approved by the Director of Sales and Marketing. Review monthly scheduling prior to sending to the Director of Sales and Marketing for final approval. Ensure the resort’s key messages and brand pillars are accounted for in the plan and presented in an authentic and engaging manner, aligned to Le Meridien Hotels & Resort’s tone of voice.
As directed by the Director of Sales and Marketing, identify any media / influencer opportunities to be leveraged to drive social engagement – i.e. Instagram takeovers, content collaboration opportunities, guest ‘blog’ writer for the microsite etc. and the like – must ensure rich visual and compelling storytelling.
As directed by the Director of Sales & Marketing develop unique, novel and trendsetting content that can be used for sales / marketing and PR purposes including video and photography that will position Le Meridien Maldives Resort & Spa at the forefront of the client and customers mind-set.
Respond to reviews within 24 hours on review sites including but not limited to TripAdvisor, Google, Booking.com and Expedia, ensuring response rate is no less than 90%.
Proactively respond to Facebook reviews, direct messages and comments and Instagram comments and direct messages within 1 to 3 hours (where possible) ensuring the response rate is no less than 90%.
Monitor FlyerTalk posts, sentiment and respond to posts where required.
Manage the resort’s TripAdvisor and Google business listing, ensuring content is factually correct and best represents the resort for conversion.
Coordinate a monthly reputation management report attached to the social media insights report. Report to give an overview of review consumer feedback from sites including TripAdvisor, Google, Booking.com, Expedia, Facebook reviews and FlyerTalk. Monthly report to be distributed to director of sales and marketing, Marcoms manager and general manager.
Ensure company protocol is followed for online reputation issues and propose suggestions to maintain brand image in the digital realm.
Conduct regular content audits ensuring the resort’s content is up to date.
Where directed work collaboratively with nominated public relations agencies.
Coordination of all media and influencer FAM trips on-property including logistics, itinerary setting and collaboration with operations to execute accordingly.
Communication of on-property media opportunities to global PR agencies, where applicable.
Proactively develop a creative newsroom of ‘off-the-shelf’ stories and content for media pitching and the social media calendar.
Management of local media relationships including sharing news and pitching resort stories.
Copywriting and development of media briefs, pitches and factsheets as and when required by internal and external stakeholders.
Maintain the resort’s press kit, ensuring it is constantly updated with the latest information.
Develop and manage a FAM trip tracker to ensure tracking of all FAM trips and subsequent deliverables / ROI.
Manage the resort’s coverage tracker and master media, and influencer list, ensuring record keeping, evaluation and ROI for all generated coverage.
Monthly media reporting to be shared with the director of sales and marketing detailing coverage yielded, PR agency performance and activities and recommendations for the media strategy.
Attend PR agency calls and assist with determination of agency requirements.
Support the resort’s reputation management strategy via awards including the submission (including process management) of the resort into relevant awards as directed by the director of sales and marketing.
Drive forward special events (Le Meridien brand programming, Festive, Easter, Orthodox Christmas etc.), creative collaborations and partnerships as required.
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality websites that have the potential of providing business.
Works closely with respective tourism partners.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Supports in the development of a strategic marketing plan for property, includes group, leisure and local efforts.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Develop creative and effective storytelling and news distribution to internal and external stakeholders, including sales partners and the GSO teams to position and promote the resort’s happenings, offers and the like – ensuring Le Meridien Maldives Resort & Spa is top of mind to all key partners.
Acts as liaison between corporate and the resort in rolling out programs and making sure the resort is taking advantage of all opportunities provided through corporate.
Works with company approved media buyer to plan and execute advertising, where applicable and as directed by the director sales and marketing.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. Assists director sales and marketing with materials, tracking/analysis and presentations to internal and external stakeholders including but not limited to corporate office and resort ownership.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Keeps detailed files and records on all matters relative to property’s marketing materials (photo usage rights, vendor contracts, etc.).
Manage and track all sales and marketing invoices, ensuring they are tracked through to payment.
Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.
Communication — Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
Problem Solving and Decision Making — Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
Professional Demeanor — Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Building and Contributing to Teams — Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results — Focuses and guides others in accomplishing work objectives.
Planning and Organizing — Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.
Coworker Relationships — Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
Customer Relationships — Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
Global Mindset — Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Organizational Capability — Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management — Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
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