The Data & Services team is a key differentiator for Mastercard, providing the cutting-
edge services that help our customers grow. Focused on thinking big and scaling fast
around the globe, this agile team is responsible for end-to-end solutions for a diverse
global customer base. Centered on data-driven technologies and innovation, these
services include payments-focused consulting, loyalty and marketing programs, business
Test & Learn experimentation, and data-driven information and risk management
services.
Executives are often armed with a variety of insights about their consumers and marketing
investments, but may struggle to put these insights into action. Our Managed Services
solutions enable organizations to achieve greater returns on their marketing investments
by identifying how to reach target audiences across the consumer lifecycle, providing the
links necessary to execute campaigns in digital and physical channels, and optimizing
campaigns on an ongoing basis.
With proprietary insights on actual spending behavior and a wealth of knowledge on
consumer loyalty, we build, execute and optimize campaigns to drive profits for leading
organizations.
This role is responsible for delivering Managed Services projects. The role includes:
Deliver exceptional digital marketing projects driven by data and providing
business impact for our clients
Ensuring successful sales of digital marketing projects through Mastercard’s
sales teams
Ensuring flawless execution of the Managed Services projects across the division
and maintaining the highest standards of quality in our customer relationships
Candidates for this role will likely have answered ‘yes’ to the following questions:
Do you have a track record of successfully managing digital marketing projects?
Are you comfortable with rigorous and advanced analytics?
Are you up-to-date with latest digital marketing trends?
Role
Key accountabilities include, but are not limited to:
• Create and execute Managed Services projects delivery under the management of
the market lead with a focus on financial performance and impact
• Implement digital marketing solutions including data driven digital campaigns,
marketing automation, card lifecycle management initiatives designed to address a
wide range of business needs and customer challenges as acquisition, launch,
activation, usage, cross and up selling, retention and loyalty.
• Achieve operational projects execution within agreed project milestones and budget
• Work with external marketing related partners with effective platforms, capabilities,
expertise and innovative solutions that best support the growth of our business.
• Manage creative development, media planning and execution guarantying high
standards of quality and coherence versus client needs.
Specific Requirements:
• Integrated marketing knowledge with key focus in digital marketing planning and data-
driven implementation. Ability to lead, assess and drive digital marketing solutions
with clients.
• Experience with managing performance marketing initiatives and promo campaigns.
• Ability to strive in a matrix organization and structure.
• Excellent communication and presentation skills.
• Proven track record to drive digital agenda, ideate and manage digital initiatives .
• Demonstrated track record of planning, managing and rolling out highly complex and
competitive integrated and digital marketing initiatives .
• Ability to manage multiple internal and external stakeholders.
• Experience with a banking industry will be an advantage
Languages
• Fluent English
Резюме на почту: kristina.vilf@mastercard.com
