The Walt Disney Company has announced an internship program for a young marketing specialist. He of she will work as a part of the team of a TV-channel Freeform.
Job Summary:
Freeform is the young adult cable network within the Disney ABC Television Group. At Freeform, our purpose is to energize, empower and entertain young adults wherever they are. We proudly, passionately and relentlessly fuel forward. Entertaining and empowering a generation on their uncharted journey to what’s next…on their journey to become.
Freeform’s Marketing & Creative team develop all network, series and stunt marketing initiatives, from clutter busting creative, to groundbreaking experiential events, to record-breaking social media campaigns, and pioneering paid media campaigns. We do all of this with a deep grounding in strategy and research-based insights.
Responsibilities:
The Freeform Marketing Strategy internship will immerse the intern in the broad world of Marketing & Creative with a focus on marketing strategy development, experiential & influencer campaign development and activation, and paid & owned media campaign development and execution. This internship will prime the intern for a career in consumer marketing & media (advertising), across any industry, but especially entertainment. As our intern, you may:
Contribute to the development & execution of experiential marketing events & influencer marketing campaigns
Contribute to the development & execution of paid media (advertising) campaigns.
Visit with our media agency to gain insights into their world across multiple clients (many marketers start at media agencies)
Assist in the development of marketing strategy briefs
Track competitive & consumer insights and prepare presentations for the wider team
Develop & execute your own initiative(s).
Attend cross-department and network meetings to learn how an entertainment company operates
Meet with our colleagues across Marketing & Creative and other Freeform departments to gain insights into their day to day roles and more!
Basic Qualifications:
Strong knowledge of and interest in Freeform content
Cumulative GPA of 3.0 or higher
Proven skills utilizing MS Office Suite: Outlook, Excel, Word, PowerPoint
Interest in advertising/marketing
Interest in television and entertainment
Proven ability to handle multiple projects in a fast paced environment; strong organizational skills
Strong written and verbal communication skills
Preferred Qualifications:
Enrolled as a junior, senior, or graduate student in an accredited college/university in the semester prior to the internship or graduated within the past 18 months
Internship Eligibility:
Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR graduated within the past 18 months
Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program.
Must possess unrestricted work authorization
Program Dates: The approximate dates are August/September 2021 – January 2022. Interns will work 40 hours per week throughout the internship and must provide full availability throughout the internship.
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