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Mobile studio Wargaming is on the lookout for Marketing Lead for a renowned title of World of Tanks Blitz.
In this role, you will manage a large budget, drive complex global marketing campaigns, elaborate global marketing strategy and lead the marketing team of WoT Blitz.
The ideal candidate for this position should have experience with marketing mobile mid-core games.
What will you do?
Define and be accountable for product brand and marketing strategy with multi channels, including PR, PA, influencer marketing, collaborations, product placement, celebrity marketing, offline events
Perform budget planning and execution
Define and implement marketing content plan in collaboration with UA, PR, Community, Asset production on global scale. Work with external partners and agencies on diverse marketing campaigns
Define and drive business development strategy for the product, executing licensing, cross promo, sponsorship activities
Work closely with game development teams on advocating the marketing vision, product positioning and share market insights
Based on the product’s development roadmap and market trends, identify opportunities for growth and drive growth campaigns to increase the product exposure & organic user base.
What are we looking for?
5+ years’ experience in gamedev marketing including mobile game marketing
Strong communicator able to build bridges between marketing & product departments
Solid understanding of digital advertising platforms and related metrics
Holding a team player mentality to collaborate and interface with a wide range of partners both internally and externally
Strong organizational skills, high attention to detail and ability to manage multiple, competing priorities simultaneously
Fluent Russian and English.
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