В Philip Morris International требуется Marketing Projects Leader (Digital).
Responsibilities:
- To participate in developing marketing strategy for brand development & lead development of support activities
- To analyze LAS behavior, competitors, market performance & trends (incl.FFWD) defining strengths and opportunities for the brand
- To support brand group in developing product and packaging including agencies briefing, coordination with Production, getting all necessary approvals
- Develop and execute independently omni-channel communication toolboxes (Visibility, Distributors content)
- To develop activation tools in Digital channels (WEB, CRM, Scan pack)
- Collaborate with cross functional teams (digital, finance), channels and areas
- To lead budget management allocated for the brand support with minimal deviations vs targets
- Manage creative agencies by providing briefs for new product launches and portfolio upgrades across different channels
Requirements:
- Brand management/ Marketing / CE experience (incl. marketing deployment in fields) 1-3 year
- Experience in developing activation tools for Digital channels (WEB, CRM, Scan pack)
- Experience in managing 3rd parties
- Skills of preparing presentations (PPT - fluent)
- Experience in working with Nielsen & Power BI, knowledge of Google Analytics
- Strong analytical skills, project Management Skills
- Creative innovative mind and entrepreneurial spirit, learning-on-the fly
- Ability to take the responsibility, to perform with a high level of ownership and autonomy and manage multitasking
- Ability to deal with ambiguity
- Languages: English – fluent
What company offers?
Compensation package:
- Competitive salary
- Corporate Pension plan
- Life and disability insurance, voluntary medical insurance (inc. dental care and critical diseases)
- Additional paid day offs on personal event
- Meal allowance
Flexible work program:
- Flexible working hours
- Hybrid work
- Compressed Friday
Wellbeing programs:
- Multisport co-sponsoring program
- Social and charity events
- «Guest Talk» program – external speakers share best practices
- Employee Assistance Program (EAP)