Real Estate Agency "TOP ADDRESS" announces the opening of the vacancy "Director of Marketing and Advertising" with experience in this position in a real estate agency in the UAE.
Responsibilities:
- Development and successful implementation of marketing and PR strategy;
- Market analysis, trend tracking, monitoring of competitive activity;
- Managing the promotion of the company's brand, performing tasks that contribute to the growth of customer loyalty and increase sales;
- Preliminary calculation of the effectiveness of ongoing marketing activities (also subsequent analysis and evaluation);
- Development / maintenance of affiliate programs and loyalty programs (re-sales to existing customers);
- Digital marketing;
- Analysis of the effectiveness of marketing activities, advertising campaigns, key financial indicators;
- Budgeting, cost control and ensuring efficient use;
- Pricing;
- Writing and placement of information and image materials, press releases in the media;
- Organization and control of the development of advertising (marketing) materials, including printing, audio and video materials, etc.;
- Participation in corporate style management and control of its observance;
- Trade marketing CRM, PR support and brand promotion, brand book, POSM;
- Implementation of marketing research related to the study of market segmentation, analysis of pricing and consumer preferences;
- Control and formation of the company's image on third-party resources;
- Carrying out work on the company's website (structure, export-import of data, design, layout, content, control of the availability of goods on the site), interaction with the IT department;
- Organization of direct marketing campaigns (SMS, email newsletters);
- Formation of a marketing calendar;
- Document flow (coordination of contracts and requests for payment, compliance with the marketing budget).
Requirements:
- Completed higher specialized education;
- Experience in this position in the Emirates from 2 years;
- Knowledge of English;
- Communication skills, flexibility, openness;
- Initiative, innovation;
- Leadership skills;
- Ability to analyze and structure information;
- Strategic vision.
Terms:
- Work in Dubai, office in Emaar Business Park;
- Wages are high. Salary based on the results of the interview;
- Schedule: 5 day work week with 2 days off - Saturday and Sunday. Trial period up to 3 months.
- Upon successful completion of the probationary period - a contract for 2 years + a work visa;
- Corporate communication;
- Nice, friendly team.
