В PepsiCo требуется Marketing Manager.
Job Purpose:
- The Marketing Manager will play a critical role in developing and fully executing the Annual Operating Plan (AOP) for his/her brands
- The role will also require developing compelling strategy, driven out of powerful insights, for each of the assigned brands
- The person handling the role needs to have the seniority and ability to work with and influence key stakeholders (including those who will be more senior in level) by being consumer centric
- Ultimately, the Marketing Manager will be responsible in delivering on his/her brands’ business and consumer KPIs: Volume, NR, Transactions, Share, Penetration, and Brand Health metrices
Principal Accountabilities:
- Delivering business KPIs (Volume, NR, Transactions, Share, Penetration) and brand metrics (equity, preference share, category relevance, situational saliency, distinction)
- Ensure strong understanding (from a consumer lens and business lens) of each of the assigned brands, along with the levers of growth. Use this knowledge in developing end-to-end AOP and fully executing the AOP in a timely manner
- Develop Research Briefs, Attend Consumer Research Fieldwork Sessions, Extrapolate key learnings from Research Studies and Devise necessary actions
- Develop holistic creative briefs anchored in consumer centricity and fully following the Total Connections Planning (TCP) framework. Partner with agencies to translate briefs into groundbreaking consumer communication & engagement assets (ATL and BTL)
- Conduct sales performance analysis and business review of assigned brands, identify opportunities and work cross-functionally to develop and execute actions
- Monitor competition activities and work cross-functionally to develop necessary counteractions
- Lead and work closely with Commercialization, Supply Chain, and R&D to ensure timely launch of innovations
- Work closely with Sector Category Team to further strengthen brand programs and to ensure they are as per brand guidelines. Additionally, seek global learnings for potential lift & adapt opportunities
- Own Monthly updates – project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
- Manage contractual process with suppliers starting from finalizing deal to satisfying required approvals from finance, tax and legal
- Manage A&M spending in-line with AOP, through budgeting and monthly tracking
Qualifications / Requirements:
- 10+ years of experience in Marketing, ideally from a multinational / global company
- Strong strategic thinking
- Deep analytical skills – ability to interpret complex data and translate them into useful and actionable information
- Critical thinker
- Consumer centric
- Excellent interpersonal skills with ability to communicate, negotiate effectively, and influence across all levels and all functions of the organization with the use of consumer centric data
- Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, and external partners
- Excellent leadership skills to be able to lead internal and external stakeholders on key projects
- Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders
- Agility / Speed-of-Execution
- The need for strong resilience in driving perfect execution of brand programs
- Fluent in English, and preferably in Arabic also