eBay is looking for a Marketing Manager.
Role Outcomes:
Marketing strategy to maintain buying frequency and bring value to existing users, based on segmentation and LTV (CAV)
Quarterly planning and budgeting, incl. content plan for emailing, Home Page, app, coupons
End-to-end project management – from goal setting and briefing through to deploying, working alongside the Global Marketing teams, analytics, and digital agencies
NPS measuring, reporting, and following up on the issues
Established process for always-on tests of ideas to increase the buyers’ retention / conversion rate
Performance monitoring and troubleshooting
In-depth analysis and reporting across all campaigns, to help inform future plans and track competitors / other relevant brands from added value perspective
Role Requirements:
Marketing manager experience in digital / e-commerce / agency as an independent self-contributor (successor)
Savvy about understanding emailing, CRM, segmentation, lifecycle, monetary incentives and maximising the opportunities they bring
Solid knowledge of budget maintenance, performance measurement and analytical validation
Excellent at developing relationships, strong partnerships and getting the best out of people
Strong interpersonal skills with a sharp attention to detail and deadlines
Cool, calm, logical and able to prioritise your own time, as well as that of a team
Possesses a strong work ethic
A natural positive outlook
Motivated to work within a multi-national team – Moscow, Prague, Milan, Tel-Aviv, Shanghai, San Francisco, Seattle, Mexico-City
Comfortable to communicate in English 5 days a week.
