Dodo Brands is looking for a Marketing Manager.
About the company and the role:
- Dodo Pizza is the fastest-growing pizza chain in the world and the market leader in Russia and Kazakhstan. Has 900+ stores in 17 countries in Europe, Asia, and Africa
- This year company plans to enter the Turkish market with a team of experienced franchise partners
- Company is looking for a marketer who, together with the team, will be responsible for the successful launch of Dodo Pizza in Turkey this year. Your key tasks will include brand positioning and pre-launch marketing, followed by coordinating the marketing activities of sub-franchisees and creating common marketing processes
- Geographically it will be necessary to be in Turkey
What you will be doing:
- Study the local market and competitive environment (market, customers and competitors research and regular monitoring)
- Developing and implementing a marketing strategy to enter a new market in Turkey (determine the differentiating USP and adapt Dodo Pizza's positioning to the country's cultural characteristics and trends)
- Develop a pre-launch marketing plan for the new market and ensuring a successful launch in Turkey
- Developing a menu that caters to the needs and habits of consumers in the market
- Adapting marketing materials and tools to market needs (product marketing, working with the customer base, offline and online promotion tools)
- Coordinating the work of local marketers. Creating a unified marketing approach to market development
- Analyzing the efficiency of marketing activities and being responsible for allocating the federal budget
- Organizing cross-team interaction with agencies and other contractors
What company expects from you:
- A C1 or higher level of English. Knowledge of Turkish will be a big plus
- QSR chain marketing experience will be a great advantage
- Experience with local marketing tools (BTL, trade marketing, promotional campaigns, organization of events, etc.)
- An understanding of the basic principles of media planning (social network targeting and analytics, Google advertising, SMM)
- An understanding of customer analytics (e.g., retention, frequency, average check)
- Knowledge of marketing tools (Mindbox, MailChimp, AppsFlyer, Google Analytics)
- Solid project management and cross-team communication skills with successful case studies
- Willingness to dive in and understand the specifics of a new market and media space
- Readiness to take responsibility for making decisions
What company offers:
- A corporate culture in which people make their own decisions and take responsibility for them by solving complex problems
- Employment terms that will allow you to focus on creation: a salary proportionate to the level of responsibility and health care. Will discuss the terms of employment in more detail with each candidate based on their location, etc.
- A discount on English lessons
- The use of external educational resources at the expense of the company (specialized conferences and courses)
- Career/professional growth opportunities and the possibility to implement large-scale projects
- A huge team of like-minded individuals