Bacardi is looking for a Marketing Manager.
YOUR KEY RESPONSIBILITIES WILL BE TO:
You will be accountable for delivering performance targets on brand activities driving value creation. You will lead the planning, design and effective execution of brand programs and assets
Leading a winning team and develop talent
Lead the development of an integrated activity plan for your Brands in Russia, thereby contributing to the overall Region Brand Plans
Contribute to the situation assessment for your Brands in the Region, and help define the brand “Jobs to be Done” each year as part of the annual integrated activity planning process
Manage an A&P budget for your brands
Ensure all brand activities are measured and evaluated pre- & post-launch to optimise our A&P spend and you will help identify & codify growth drivers for rollout
Ensure executional excellence on all brand activities you lead and ask the same from your team
Build deep understanding of the local target consumer and shopper groups for your Brands to inform planning and optimise the deployment of brand assets
Member of the Russian Leadership Team to drive both brand and organization agenda
Own Brand P&L
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
Proven experienced in Brand Management (Digital, Media, experiential marketing, events)
Marketing leadership within a matrix organization, managing multiple stakeholders
Great commercial acumen with strong understanding of channels, price, promotion activities
Proficiency in English language skills
PERSONAL QUALITIES:
Self-motivated, driven, focused on performance and results
Relationship builder, with capacity to engage and influence diverse stakeholders
Resilience in the face of ambiguity and flexibility to find solutions
Great communication skills with the ability to present credibly to local and global stakeholders.
