Abbott is looking for a Marketing Manager (Abbott Vascular Division).
Core Job Responsibilities:
Strategic planning
Develop brand / market strategy (5 years strategy and LRP)
Develop 1 year marketing plan
Develop cycle plans and contingency plans
Perform forecasting
Use monitoring data to feedback and propose strategic planning / tactics
Project Management
Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
Orchestrate / manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review / discuss progress, proactively develop own network and identify new sources to gather information
Ensure timelines are met and financial results are maximized
Monitoring
Constantly assess effectiveness and ROI of tactical initiatives implementation:
Measure customer response / effectiveness
Manage promo expenses and resources mix
Monitor KPI’s (sales, MS, price, SFE, clinical trials progress, supply)
Monitor competitive activities and strategies (analyze key market data)
Get data to feedback and propose strategic planning / tactics adjustments
External customer development
Segment and Identify key customers at each step of patient flow / product value chain (physicians, patients, KOLs, etc)
Develop and implement plan to build relationship with key customers and influence them
Identify opportunities to align brand and customer goals (new business development)
Optimize customer synergies to develop brand / market advocates
Description of Work:
Develop and implement short-term and long-term marketing strategies for the product
Develop and implement marketing programs to grow product sales, including marketing material production for each sales cycle and marketing plans
Monitor product and market performance, identifying critical performance areas and creating programs to address them
Forecast market and product performance, provide input for Plans / Updates and new product launches
Develop training programs for sales force knowledge and skills related to the product
Ensure all educational activities and training for HCPs to comply with local and corporate policies
Build strong relationships with Opinion Leaders
Monitor monthly sales, inventories and ensure sufficient forecast to cover changing market demands and gaps
Attend Abbott meetings (congresses, WPC, etc)
Expected Performance Standards:
Deliver programs on time and within budget
Achieve market share goals and Plan sales forecasts
Deliver personal IMPACT goals
Demonstrate thorough, in-depth understanding of market and drivers
Understand and adhere to Abbott corporate (not merely local) standards and serve as an example for others
Be the Product(s) “Champion” within and outside the organization
Comply with internal rules and regulations and Company policies and procedures including but not limited by Code of Business Conduct, Conflict of Interests Policy, Car Policy, Temporary Disability Policy and other relevant policies
Success Profile:
Minimum qualifications:
University degree
Experience in the medical devices industry not less than 5 years, specifically in marketing and/or professional education
Fluent English
Good command of PC (good knowledge of Excel and Power Point)
Preferred qualifications:
Prior Business Degree or Marketing qualification
Commercial PM experience
Medical, Pharmaceutical or Biology Degree
Specific Personal Qualities:
Result orientation
Analytical abilities
Excellent listening and communication skills
Learning fast
Time management and settling of priorities
Excellent presentation and negotiation skills
Creativity and positiviness
Confidential and trustworthy
Desire for permanent professional self-improvement
Team-player.
