В магазин товаров для дома Zepter International открыта вакансия Marketing Director.
Responsibilities:
- Creates, defines and implements Zepter International's marketing strategy - quarterly and annually.
- Proposes sponsorship policy and allocation of marketing budget to programs.
- Interaction on all current projects with the Sales Department, the Training Center, as well as with colleagues from creative production department.
- Works on the implementation and application of the objectives of the international marketing of the Zepter Group.
- Creates marketing plans for Zepter International.
- Plans long-term marketing activities for brands - in cooperation with brand managers.
- Authorizes the campaign or defines the means of communication for promotion and/or implementation.
- Is responsible for renting media space on behalf of Zepter.
- Prepares and controls the implementation of the marketing plans of Zepter International in accordance with the global marketing strategy of the holding.
- Preparation of annual terms of cooperation with media companies, print and online media.
- Preparation of analyzes and reports for internal needs, as well as the needs of the international management of the Zepter Group.
- Monitoring of market development in order to initiate marketing activities.
- Development of the Company's digital marketing, launching digital advertising campaigns, including adaptation of international marketing materials necessary for the implementation or development of local ones.
- Development of a strategy for promoting the company's brand products and HR brand, primarily using digital channels available on the market to increase conversion from existing online tools works (website, mobile application, landing pages) and, if necessary, the development and integration of new channels.
- Coordinating the work of marketing department employees.
- Evaluating the effectiveness of advertising campaigns and providing reports.
- Controlling the work of contractors, evaluating the effectiveness and payback of projects.
- Searching and negotiating with agencies.
- Planning the budget for marketing and analyzing the effectiveness of its use.
- Developing tools to organize and control the work of distributors using personal websites and social networks to promote the company's products and personal sales.
- Responds to the head of Zepter Russia, the international marketing director and senior managers of the holding.
Requirements:
- Very creative, with experience in identifying the target audience and developing digital campaigns, Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.
- Knowledge of ad serving tools.
- Experience in setting up and optimizing campaigns in all major search engines.
- Proven experience in developing and launching digital advertising campaigns.
- Understanding CRM marketing, working with large customer bases, setting up triggers.
- Knowledge of English not lower than upper intermediate, preferably advanced, ability to pass job interview in English.
- At least 3 years of experience in a similar position, preferably with products with a high average price tag.
- Good negotiation skills.
- Experience managing a team of 3 or more people.
- Full time.
Conditions:
- Employment according to the Labor Code of the Russian Federation.