В крупную фармкомпанию MSD Pharmaceuticals требуется Marketing Director.
Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them.
Marketing Director at MSD Animal Health Russia & CIS is responsible for developing, monitoring and innovatively refining marketing strategy for both Livestock (Poultry, Swine, Ruminants) and Companion Animals products & services to increase market penetration and profitability as well as to bring the marketing activities to whole new level. Marketing Director ensures local alignment with global and regional marketing strategy and planning; analyzes market trends and develops product positioning and growth strategy. Marketing Director is also responsible for managing the team of marketers, e-commerce & digital specialist and communications.
Spesific responsibilities include:
- Lead development of annual strategic and monthly operational marketing plans taking into account in-depth understanding of customer needs, the market environment (including competitive intelligence), resource availability and strategy and planning standards
- Leads development, execution, refining of marketing plans to meet sales and share results, optimizing available resources
- Actively analyze key competitors’ performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behavior
- Establish and maintain strong working relationships with key customers and top opinion leaders. Identify and lead execution of key opinion leaders development program, in support of in-country brand planning
- Ensure cross functional work with Sales / Commercial, Regulatory Affairs, Supply Chain, Finance departments
- Managing the team of marketers, e-commerce & digital specialist and communications
- Lead launch activities on the new products
- Developing and implementing the Communications strategy (both internally and externally)
- Leading e-commerce initiaitive for both Livestock and Companion Animals products & services
Qualifications, skills & experience:
- University degree
- Successful working experience no less than 3 year as a Marketing Director / Lead and overall marketing experience no less than 10 years in OTC pharma / FMCG industries
- People management skills & experience
- Experience in launching new product(s)
- Additional experience in B2B and B2C sales is an advantage
- Thorough understanding of product life-cycle, value added services
- Excellent communications skills
- Initiative, strategic thinking and creative problem solving approach
- Excellent analytical and planning skills
- Fluent English