Аn international manufacturer, the leader in its segment, is currently looking for a Marketing Director.
Responsibilities:
Conception, implementation and further development of customer lifecycle management, considering all customer touch points
Provides leadership to the national marketing team, supporting the sales organization in achieving its short, medium and long-term goals
Collect / systematize and review information about market positions of the competitors, including portfolio, prices, sales channels and sales volumes per channel
Sets the regional goals, defines and implements the marketing strategy, connected to the general strategy of the area, in coordination with MD and area marketing
Plans and manages multiple tasks including securing appropriate resources. Creates and monitors personal performance plans for team members
Collaborates with the area marketing and agree the rollout of central campaigns to the region
Close relation to customer service and aftersales in the HQ and to sales people needed.
Requirements:
Marketing professional with long-term experience in commercial B2B marketing
and in field marketing
Provides leadership to the national marketing team, supporting the sales organization in achieving its short, medium and long-term goals by ongoing monitoring of KPIs
Sets the regional goals, defines and implements the marketing strategy and promotions, connected to the general strategy of the area, in coordination with MD and area marketing
Proven experience working with sales teams and supporting programs to drive awareness and sales; actual telemarketing experience highly desirable
Proven marketing automation and customer lifecycle management experience and understanding of CRM, preferably Salesforce
Relevant local and international experience and understanding of relevant cultures and Marketing channels
Strong, tested experience working within a European organization
Experience working in a dynamic, fast-paced corporate environment.
Внимание! Вакансия от рекрутингового агентства!
