POSIZIONE
Marketing & Communication Manager Russia & CIS countries
The magnificent Italian jeweller is a global and diversified luxury brand featuring exceptional quality, innovative style together with an impeccable service. Since 1884, we have been setting the pace for Italian style in jewellery, watches, accessories, fragrances and leather goods.
General purpose of the role
To plan and deliver high-quality, brand and-building local marketing activity in the region in line with Global strategy and Guidelines
To support the General Director in developing brand-building marketing plans that drive the business forward in the region
The candidate reports to the Head of Regional Marketing
Responsibilities and accountabilities
Develop annual marketing plan for the Region accordingly to global guidelines and local requirements to build the Brand
Develop marketing plans to support POS, ensuring that local marketing plans follow the Bulgari guidelines
Lead the Bulgari Russian business partners and support Marketing Executive to develop marketing plans for the regions
Lead the trade partners in the CIS countries to develop marketing plans to support their POS
Work with General Director to meet local budget and targets
Understand and champion the Bulgari brand at a local level, ensuring the presentation of the brand is consistent with the rest of the world
Work closely with the retail team on CRM, organization of events, press event, etc…
Manage regional marketing budget
Overlooking and supporting PR manager in developing PR annual plan as part of integrated strategy for Bulgari Russia
Day-to-day management of the PR and Media agencies
Specific activities
Using global guidelines to develop regional marketing plan every 6 -12 months.
Work with the Moscow office of Havas to develop an optimal media plan prior to global marketing approval
Work with PR & Media Agency in Moscow to develop PR plans for Russia and CIS countries
Produce and manager a full budget for marketing plans that makes clear the total Bulgari spend and contribution from the distributor
Gain approval for regional plans from Global Marketing Director
Brief the Global Marketing team in a timely fashion to ensure the availability of required coop advertising executions and other required VM and marketing materials
Implement agreed plans in an efficient and cost-effective manner, including the implementation of seasonal VM campaigns
Via regular dialogue — formal and informal — with customers and retailers/dealers, from a detailed view of local market habits, and use this to develop business-building consumer insights
PROFILO
Core competencies
Works effectively with a wide variety of people
Stress resistance, ability to work hard
Initiative and follow-through. Does not just wait for instructions to be handed out — seizes the initiative to get things done
A true team player, happy to get involved at a hands-on level in all aspects of the role
A passion for the consumer and the Bulgari brand, and for seeking out and applying consumer insights that can build the business
Good numerical skills
Travelling to Europe & within the region : up to 30%
Professional and qualification requiriments
Higher education
Minimum of 5 years work experience in a senior marketing position
Strong marketing experience gained in either a luxury either brand, retail or luxury retail environment
Hands-on experience of developing and executing plans in market
Experience in managing people
Fluency in Russian and English, Italian is a plus