KEY RESPONSIBILITIES:
- Defines local Marketing and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges. Presentation of the strategy to HQ, partners, etc.;
- Consolidates strategic / budget plan;
- Manages the Marketing and Communication teams (training, people development, recruitment, team building);
- Manages Marketing and Communication budgets as discussed during strategic plan with HQ;
- Owns and manages sales reports as well as leads and presents to MD analysis on a monthly basis or upon request. Produces regular reports for management decision, providing specific rrecommendations and regular updates on competitor benchmarking;
- Marketing: accountable for local product strategy (price, quantity, sale forecast) and for business results (LE, BU) per products and networks. Defines launch packs and specific local actions to support sales staff and develop turnover;
- Communication / PR: Implements the Maison image and guidelines through media plan definition and press/PR and Events. Interacts with Richemont media agency and ensures good relationships with the agency and with local journalists. Is responsible for the ROI on communication tools through performance monitoring tools (DMR, Bumblebee) and through competitor’s analysis. Media planning strategy development;
- Supervising of all local projects: organization and implementation control. Project leadership.
Requirements:
Education:
- Master degree
Required experience:
- 10+ years of work experience including similar work experience
- Sales experience
- Profound team management experience
- Luxury marketing background or understanding
- Deep understanding of luxury environment, including retail business
- International experience as a strong advantage
Technical skills / abilities:
- Advanced knowledge of MS office (Excel, Power Point)
- Fluent English is a must, French is a plus
- Excellent presentation and negotiation skills
- Strategic thinking, pro-active attitude
Personal skills:
- High level of agility
- Strong leadership skills
- Positive attitude, team player