Group-IB, a Singapore-based company that specializes in preventing cyberattacks, is recruiting a Marketing Automation/Operations Manager.
What you will do:
- Manage the marketing automation toolset to ensure that it is transformed from a separate set of individual tools to a coordinated enterprise tool, with best practices built in across the board.
- Create scalable processes that ensure best practices as regards campaign setup, conversion, lead generation and nurturing, and database management.
- Design, build, and maintain ready-made campaign recipes to give marketing colleagues easy access to the team or self-service campaign setup.
- Manage the interface between the automation tool(s) and CRM systems, working closely with the CRM team to ensure that development and enhancements increase marketing value across the funnel.
- Assess new product releases, add-on applications, and supporting trends to improve and optimize the marketing team’s performance.
- Maintain metrics reports on marketing automation and campaign output to measure effectiveness and business impact.
- Define KPIs, create reporting, and analyze campaign performance; create recommendations to continuously improve campaigns; unify reporting.
- Funnel analysis and optimization, data visualization & insights provided to stakeholders.
- Maintain the health of the marketing database and its compliance with all appropriate regulations, such as CAN-SPAM, GDPR, and CCPA.
- Asset management (LPs, email templates, forms, etc.).
- Audience segmentation, customer journey mapping.
- Ticketing and troubleshooting.
Apply for this vacancy if:
- 3+ years of experience in central sales tools (e.g., Salesforce) and marketing automation systems (e.g., Marketo).
- 6+ years of experience in marketing operations or other related fields.
- Experience in large scale CRM and marketing automation platforms.
- Experience in building a comprehensive flow of personalized customer journeys, from acquisition to conversion, retention, and reactivation.
- Project management and a technical background would be an advantage.
- Experience in working with BI tools and raw data.
- You are diligent and detail-oriented and know how to prioritize requests and deliverables according to the company’s overall strategy and goals.
- You know how to define a project roadmap and have experience in working with stakeholders on delivering the expected business benefits.
- You have experience in driving projects at different stages of the product development lifecycle.
- You have experience in agile methods and working methods.
- You are fluent in English.