Вакансия на удаленке
В американскую корпорацию Automattic (WordPress, Tumblr) требуется Marketing Analyst (WordPress VIP).
Company is looking for a Marketing Analyst to operationalize data, using objective insights to solve problems, and measure the impact and success of marketing initiatives. This role will report into Head of Growth Marketing, and work closely with GTM, Revenue, and Finance teams. This person will need to act as a strategist and individual contributor to maximize impact as follows: improve marketing analytics through data management and enablement; optimize tracking capabilities to deliver a best in class reporting experience; evaluate marketing effectiveness and contribute to forecasting growth.
Responsibilities:
- Serve as the point-person for optimizing growth levers across the B2B acquisition funnel
- Own all aspects of lead funnel analytics and the systems vital to generate them (lead acquisition, influenced pipeline, engagement metrics, attribution, database metrics, web metrics, return on investment)
- Be the expert on overall marketing performance and quantify the impact that campaigns are delivering and where they can be improved
- Work collaboratively with the various GTM functions and CFO to define and align on key metrics, forecasts, and targets
- Build and maintain attribution strategy across different platforms, channels, and media; and contribute to forecasting effectiveness including LTV/CAC, and pipe:spend ratios
- Manage marketing dashboards and reports alongside Sales Operations and provide key insights to drive our overall strategy
- Partner with leadership to develop and manage analytics strategy including data hygiene, acquisition and influence analysis (including lead source and attribution reporting), and format of read-out and insight sharing
- Develop a comprehensive story from all the various marketing activities that are happening across channels, regions, products and customer journey stages
- Effectively communicate analytical results to non-technical team members by explaining the story behind the data and make recommendations to the business based on data insights
Requirements:
- Analytical Skills: Has 5+ years of experience levering SQL, Python, R, or equivalent to drive business analysis
- Marketing Technologies: Has 5+ years of experience with CRM (Salesforce), marketing automation (Pardot/Marketo), and website tracking (Google Analytics) systems
- Sales and Marketing Funnels: Possess a deep understanding of the end-to-end marketing mechanics including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution, and conversion including closed-loop reporting
- Analytical Capabilities: Master at analyzing data sets including segmentation and data augmentation from 3rd party tools and online sources and continuously optimize and guide the team to make improvements
- Communication: Ability to synthesize and explain technical concepts in easy-to-understand ways with excellent written, oral, and illustrative skills
- Project Management: Can ship cross-functional initiatives with a high standard of communication, collaboration, and impact
- Nice to have: Understanding and knowledge of the WordPress enterprise ecosystem and the CMS and DXP competitors is a plus