В сеть магазинов H&M ищут Loyalty Lead.
Key responsibilities include:
Drive loyalty engagement and support sales activities:
- Driving the Loyalty program for H&M Region Russia and supporting sales linked activities in collaboration with the Sales team
- Contribute to added customer value, a strengthened brand and increased selling by insuring a strong customer insight driven Loyalty function in the Sales Market
- Align regional Loyalty strategy and tactics on local market and be part of commercial team in execution to meet defined KPI´s, driving customer base growth and increased lifetime value
- Manage local rewards together with commercial team, drive engaging rewards (sustainability, music, events, external partner collaboration etc)
- Driving loyalty activation & communication within global campaigns and for regional tactical needs
- Collaborating with the Global Loyalty team, other region teams and H&M functions to secure continuous improvement and share learnings
People, Culture & Leadership:
- Be point of contact for local functions, Customer Service and Store teams and support them with day-to day operations & issue resolution
- Build awareness, secure training and motivate staff and other functions around the loyalty program
- Primarily collaborate and have a dialogue with the regional CRM & Loyalty Lead and, to some degree, with central functions (for example IT, Global Loyalty team)
Collaboration with global and other region teams:
- Take part in driving the Loyalty KPI FUP process and share learnings from activities
- Take part in meetings & discussions initiated by Regional team and HQ
- Support the implementation and continuous improvement of the Loyalty program by sharing local insights with regional CRM & Loyalty Responsible
- Work with the full sales market team to drive enhances customer activation cross channels, including collaboration with E-com commercial and Store commercial team
Qualifications:
Being part of omni journey means there is not one clear path. Company asks of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. Company asks you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
Besides your personality company see that:
Education:
- University degree in Business, Economics, Engineering or equivalent relevant education
Experience:
- Experience from CRM and/or Loyalty Programs
- Experience working in an executional, cross functional role collaborating with multiple teams in different geographies
- A similar scope of responsibilities in previous jobs at a well-structured fashion retail/other retail environment or with a good H&M professional record around Marketing, Merchandising or Area teams
- Fluency in English and preferably local language(s) such as German e.g.
- Meriting with competence within digital/tech and Omni ways of working
Skills:
- Commercial Mindset and Customer first-focus
- Strong, internal drive, results driven and willingness to learn and feed the organization with new insight
- Strong communication & leadership skills
- Analytical and insights driven (to drive through growth strategies)