В международную фармкомпанию Dr. Reddy’s требуется Lead Product Manager.
Digital & Process Excellence team plays a critical role in enabling the strategy and business models with the right Digital & Technology backbone. From designing engagement platforms for customers and partners, driving efficiency and quality in operations and expediting the research outcomes in R&D – the team is tasked with bringing the thought leadership of leveraging technology for delivering business outcomes. The team, consisting of business consultants, product/program managers and technology architects, primarily operates as an internal consulting organization tasked with ensuring continuous process improvement and driving innovation.
As a part of the team you would create world class solutions to meet unmet needs of patients across the world.
The charter has the following priorities:
- Define and Digitize World Class, Agile processes across the organization
- Reimagine Dr. Reddy’s as a ‘platform-based’ organization
- Create Data as an asset that brings competitive advantage
- Create Digital solutions that help meet unmet needs of the customers and patients
- The company is looking for bright individuals who have passion for creating innovative business solutions leveraging appropriate and emerging digital technologies
Ideally candidates should have:
Domain Knowledge:
- Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E-commerce domain
- Exposure of Digital Engagement and products like CRM, CLM and KOL processes and solutions will be an added advantage
Digital Marketing Expertise:
- Experience in digital marketing with expertise in Omni-channel Marketing and consumer engagement and data platforms
- Experience working with Marketing Automation platforms – Salesforce, Oracle, Adobe and Digital Asset Manager.
- Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, dAobe Analytics, Yandex, Social Media Analytics etc.)
- Prior working knowledge of Social Media Engagement Tools such as Hootsuite, Brandwatch etc.
- Ability to define ROI metrics for brand campaigns as per campaign objectives
- Prior experience as Product Manager (UI/UX, Customer funnel, A/B testing etc.) would be an added advantage
Business Process Experience & Digital:
- Ability to identify and leverage Best Practices and Digital Technology trends across Industries for Pharma business processes with focus on Sales & Marketing
- Capability to lead business process improvement engagements using Digital Technologies and allied change management
- Experience in automating Business processes especially Sales & Marketing processes using traditional and digital technologies like Mobility –
- Mobile Apps / Social Collaboration / Analytics / Cloud Computing / Big Data etc.
- Capability of creating Digital Technology enabled solutions addressing critical business needs
Key Responsibilities:
Candidates would be expected to lead independently /minimal supervision:
- Full ownership Marketing Technology, Automation and Analytics stack
- Understand and map business requirement & develop functional specifications for above Digital Initiatives
- Conceptualization & implementation of integration and data management solutions for
- Conceptualization of Adoption Methodology, Change Management and Benefit Realization
- Effectively manage projects with in schedule & budget in coordination with implementation partners
- Facilitate Ideation, Collaboration and Knowledge Management to enhance business value
- Ensure Business Process Improvement, Change Management and Benefit Realization to add Business Value
- Technical Requirements: Sound knowledge of Digital Technologies, Business Process Management, Business Process Re-engineering and
- Improvements, Business Analysis, Project Management, Vendor Management
Educational Qualifications:
- MBA / Engineer (Sales & Marketing / Information Technology) from top B-schools/Engineering Institution. Agile Practitioner preferred. English - fluent (verbal & written)
Experience Required:
- Around 10-12 years of experience in Digital Sales & Marketing
Key Personal Attributes:
- Result oriented and with a work ethic of delivering on-time and in scope
- Strong interpersonal, consultative and management skills
- Good communication and interpersonal skills to manage multiple stakeholders within and without organization
- Business focused, customer & service minded and confident in advising, developing and articulating solutions