UNIQLO is looking for a Key PR Specialist.
Responsibilities:
Take active part in establishing and executing the public relations plan and strategy.
Engage with marketing department to ensure that the PR campaigns are aligned with all company goals and relevant plans for growth and new business opportunities.
Leverage existing media relationships, including traditional and digital tools. Develop media relations strategy, seeking high-level placements. Track and influence media coverage.
Be responsible for amplifying content and social concepts to enhance brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities.
Day-to-day management of all public relations activities.
Support team members in their daily work.
Promote development of PR working closely cross functions, customers feedback and partners.
Manage media inquiries and interview requests.
Monitor, analyze and communicate PR results on a regular basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
Requirements:
Proven working experience in public relations in a self-driven professional’s role gained within an international business.
Proven track record in designing and executing successful public relations campaigns.
Strong relationships with both local and national business and industry media outlets.
Creative abilities.
Bachelor’s degree in marketing, advertising, communications or a related discipline.
