В американскую компанию-производитель спиртного Brown-Forman Corporation ищут Идейного лидера Jack Daniel's.
What You Will Do in This Role:
The Marketing Manager, JD Russia is the lead for all marketing strategy development & execution for the Jack Daniel’s family of brands excluding the JD Super Premium brands in this key market.
Balancing Portfolio Management of all trademark variants is a key part of this role. The Jack Daniel’s family of brands in Russia includes Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, super-premium brands such as Gentleman Jack, Single Barrel, Jack Daniel’s Rye, as well as any future developments under this trademark.
The role reports into the Marketing Director Russia and is responsible for leading and developing 3 direct reports within the Jack Daniel’s team.
The key focus of this role is on achieving sustainable long-term profit growth of the business and the team members.
What You Will Experience:
The role encompasses the responsibility for the full Jack Daniel’s trademark equity in Russia with following areas of responsibility
Jack Daniel’s Brand Team Leadership and Development:
- Be the brand’s champion and expert for the Russian market, providing guidance for Jack Daniel’s related themes to the Jack Daniel’s team as well as other functions in the organization
- Leads and develops careers of a team consisting of currently 3 direct reports. Influence many other teams in Russian organisation and directly Advocacy team of National and local brand ambassadors
- Be thought-leader and visionary thinker for Jack Daniel’s and beyond
- Influence key stakeholders at local, regional and global level to ensure that Russian needs are being taken into account in Regional and Global development
- Collaborates with global/regional marketing and global/regional functional resources (e.g. legal, brand and business insights)
- Key contact for responsibility, processes and organizational effectiveness (including topics with Supply chain and finance)
Short, mid- and long-term strategy and brand planning (1yr, 3yr, 10 year strategy):
- Development of 10 year strategy for Jack Daniel’s Trademark aligned with global and local vision 2030
- As part of 10 year strategy, development of a roadmap for new product development/ product roll-out strategy for Jack Daniel’s portfolio & proactively drives key implementation steps
- Sets the agenda for the development of marketing objectives, strategies and resulting brand plans (1 and 3 year) for all JD brands excluding Super Premium
- Defines occasion, target, competitive set & “right to win” for all expressions within Jack Daniel’s family of brands excl Super Premium
- Demonstrates full understanding of underlying business, category, market, competitor and trade drivers affecting brand performance as basis for strategy development
- Develops crisp (clear, results orientated, insightful, strategically aligned and prioritized) objectives and strategies for the overall Jack Daniel’s Trademark that are fully aligned to global/European strategies as well as to local business needs
- Ensures focused and prioritized approach and one annual brand plan across full Jack Daniel’s Trademark portfolio. Gain agreements and commitment by other functions
- Develops and gains agreement to annual targets and oversees best in class execution
- Responsible for profitable growth on Jack Daniel’s Trademark - full P&L management and budget responsibility
Excellence in Brand Communication & Activation:
- In cooperation with IMC Manager EA, sets the agenda and supervises overall communication and digital strategy & plan ensuring highest impact for Jack Daniel’s overall keeping balance between Trademark and single expressions. Manages Creative, Digital, activation and virtual shelf briefing across a range of agencies
- Closely monitors the market foreseeing opportunities for communication, proactively preparing capabilities and tools for upcoming possible changes (like e-com)
- Ensures legal compliance of communications materials with BF Legal and digital compliance
- Drives and oversees partnerships/co-operations with other brands and companies
- Constantly reviews and evaluates marketing activities together with the team to ensure ROI, make course corrections where necessary and sharing best practice among team
- Works with Insights at market & Region level to further develop consumer understanding and drilling for true consumer insights as well as setting up clear KPIs and an aligned reporting system
- Collaborates with European marketing and insights as well as local brand & business insights to develop testing plans for new products/line extensions
- Provides leadership team with regular business / execution status reports
- Works closely with Trade Marketing & sales to execute & evaluate activities in the market
What You Bring to the Table:
- University Degree in the related field (Marketing, Psychology, Economiс, Management) or equivalent experience
- Decent years of successful track record in consumer marketing management – experience in premium food, beverage or image driven brands and/or luxury products
- Excellent people management experience (either through experience of own team or as cross functional leader in projects)
- Proven Business Acumen, understanding of Sales and Finance management
- Full management responsibility of A&P budget and P&L
- Management of a portfolio of brands or a wider range of products
- Experience in working in international teams and settings
- Experience in setting success metrics, post-evaluation & enhancing marketing programs
- Fluent in Russian and English
What Company Offers:
- Total Rewards at Brown-Forman is designed to engage people to ensure sustainable and profitable growth for generations. As a premium spirits company, offers premium and equitable pay, bonus scheme, and other benefits that reflect company values and meet the needs of diverse workforce
- In Brown-Forman Russia company offers the competitive benefits package including, but not limited to flexible-working options, life insurance, medical insurance for you and your direct family, along with vibrant career opportunities and set of perks