Яндекс в поисках Head Performance Marketing.
Responsibilities:
Create and execute a strong performance marketing strategy and execution plan
Build successful user acquisition campaigns across multiple targets, geos, demographics, and channels
Manage budgets and campaigns across all digital channels to drive a strong ROI and efficient CAC
Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels
Identify and test new channels to meet or exceed established critical metrics
Generate data-driven hypotheses for improving performance, execute A/B tests, and iterate on marketing campaigns
Collaborate with the team and external partners for marketing-related needs (graphics, keywords, video creation, etc.)
Collaborate with the SEO manager to run SEO technical audits, optimizations, content coordination, link building, and performance monitoring
Requirements:
At least 2 years in a similar role as well as strong experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media (LinkedIn, Twitter, Facebook), and other digital channels
Worked with Google Analytics
Experience driving digital campaigns in international markets
A strong analytical approach to acquisition funnel metrics measurement, campaign performance, and optimization
Worked with digital agencies as a client (preferred)
Worked with B2B products (preferred)
English proficiency at least at C1
Excellent analytical skills, ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations.