Команде онлайн-кинотеатра ivi нужен Head of strategic marketing.
Duties:
Marketing strategy development and implementation
Marketing activities planning and budgeting on a year / quarter basis. Ensuring KPIs are achieved with allocated budget
Research and strategy development on target customer segments, adjacent users
Ensuring alignment and adjustment where appropriate long-term company strategy, with a focus on marketing
Building end-to-end analytics to monitor and optimize all marketing KPIs and metrics: Ongoing optimization and final results evaluation
Leading marketing strategy and programs with the focus on acquiring and retaining new customers through the management of all online and offline marketing programs and deep analytics
Trend identification, marketing campaign research and analytics
Developing and implementing customer-bringing strategies: brand audits of the company’s advertising tools based on close cooperation with CMO/ Advertising agencies
People management
Requirements:
Work experience: 5+ years within strategic marketing department of a corporation, consulting firm or similar
Strong skills of strategic marketing planning and communications (from business to communications task), i.e. deep understanding of communications strategy and ability to translate it into a project plan
Comprehensive knowledge of tools and methodologies in market research, consumer behavior, sales analytics and marketing
Proven skills of in-depth marketing project work, understanding fundamentals of media planning
