Оплата в долларах США - от 7 000 $
Вакансия на удаленке
В e-com и онлайн-сообщество дизайнеров Yellow Images требуется Head of Strategic Marketing.
What company sees a perfect candidate like:
- Previous experience of working in a startup and building a company from 0 to 1
- Previous experience of building marketing/growth team from scratch
- Hands-on experience with user acquisition and marketing tools
- Familiarity with a two-sided marketplace mechanics
What you’ll do:
- You are a guru at user acquisition strategies, unit-economics, and other growth hacking-related optimizations. You set ambitious goals and use lean testing to figure out ways to boost company's revenue and profits; and lead creative, brand, and communications strategies. You work hand-by-hand with a CEO and marketing team and held accountable for driving metrics-wise growth of company’s base of customers
- User acquisition targets. Lead generation and channels discovery involving search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (paid and unpaid), and content advertising. Optimizing for the conversion rates and acquisition costs
- Revenue-based financial goals. Boosting company's top line
- Retention/engagement goals. Getting customers to stay engaged and reactivated. Key efforts - messaging to follow up with and incentivize users, as well as re-targeting campaigns
- Product marketing goals. Defining and refining brand positioning based on market traction, customer feedback, desired differentiation, and more. Diversify product offerings and further package features and pricing for various customer segments
What you can expect from the company:
- Highly-rewarding environment where proactive people thrive
- High level of independence
- Manage/build your own marketing team
- Distributed team and an ability to work remotely
- Opportunity to relocate to Vancouver, Canada