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Команде дейтингового сервиса Pure нужен коллега — Head of SMM.
Responsibilities
First, you have to be interested in topics related to dating, sexual wellness, relationships, and pop culture.
Define Pure’s Social Media strategy, execute it flawlessly, and continuously optimize impact on brand awareness, brand love, and engagement as well as users lifecycle (acquisition, activation, retention)
Build world-class, highly innovative, and inherently social campaigns that are insight-led and resonate with our target audience to support: Pure’s distinctive brand positioning, Pure’s key messages, and Pure’s social community growth and engagement
Come up with big cut through ideas for innovative social campaigns
Come up with small but relevant and engaging always-on content
Own all content planning, delivery & execution
Co-create brand content beyond social media with our content team
Insatiable appetite to hit targets by monitoring performance regularly to understand the effectiveness of the strategy and creativity, making recommendations for continuous improvement
Find new and exciting ways to engage users, media, and influencers via social media channels to drive awareness, conversation, and affinity to Pure
Qualifications
4-5 years of experience as a Social Media Specialist or similar role
Experience with creating of social media accounts with organic growth only (non-ads) and generation of initial organic reach for campaigns
Fluent in Russian and English with exceptional spelling and grammar
Excellent knowledge of Instagram, Facebook, Twitter, TikTok, and other social media best practices
Understanding of SEO and web traffic metrics
Good understanding of social media KPIs
Excellent multitasking skills
Great interpersonal, presentation, and communication skills.
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